"I
just wanted to say I admire you. You are kicking ass!"
A few
nights ago, right before going to bed, I received that message from a friend
and former colleague. I have to admit, it was completely unexpected but utterly
awesome to hear.
There's
nothing quite like being at the receiving end of a random act of kindness. And
truth be told, being at the giving end isn't too shabby either.
Kindness
First
A
favorite LinkedIn Influencer of mine (and probably yours, too) is Bruce Kasanoff. In his newest book, Givers Deliver: Grow Your Career by Helping Others, he
tells of his kindness first philosophy:
Every day, in the #1 slot on my to-do list, I write "kindness." Before I do anything else, I take at least one action that serves no purpose other than to be kind to another person.
Kasanoff
explains that this practice of kindness is not only the best way to connect
with other people but to make him feel good as well: "the more unexpected
my kindness, the more satisfaction I will experience when offering it."
Science
backs this up. When we help others, it’s good for our health and vitality,
improving emotional resilience, boosting the immune system, and reducing
susceptibility to depression and anxiety.
Even
better? Your kind act could have a long-term, afterglow effect on your
recipient.
According
to Jeff Haden, author of Transform: Dramatically Improve Your Career, Business,
Relationships, and Life...One Simple Step at a Time, (and
another one of my favorite LinkedIn Influencers):
If you really want to brighten someone's day, do the unexpected. The effect could last a lifetime.
I
completely agree, and can vouch for the long lasting, feel-good effects of
unexpected kindness. Even if it comes in a roundabout way.
The
Perils of Unexpected Rudeness
Years
ago, way before we had kids, my husband and I were shopping for a new
car. We had been to several dealerships already, but that day we had
narrowed the search to two brands: BMW and Mercedes. In our minds, they were
nearly identical in terms of cost and performance. We really just wanted
to test drive them and see which one was a better fit.
As we
approached the BMW lot a peculiar thing happened. The salesman immediately
saddled up...to my husband. He extended his hand, introduced himself and gave
him (only) his full attention and sales pitch. I was completely ignored,
despite my and my husband's attempts to introduce me to the salesman, and to
include me in the discussions.
As you
might imagine, I was furious. As was my husband. During the test drive, I
recall silently fuming and consciously making a promise that we would never buy
a BMW.
By
contrast, and with no possible prior knowledge of our BMW experience, our
salesman at Mercedes handled things very differently. As we walked on the lot,
he smiled and introduced himself...to both of us. (I think he may have even
shaken my hand first.) He engaged with us, making sure to check in with each of
us throughout the process. He was kind, courteous, and an attentive
listener.
Over
the years I've told this story many times, mostly to illustrate how easy it can
be to win someone over with simple acts of kindness. The power of that
unexpected kindness was its ability to transcend the transaction and create
lasting brand loyalty. Not surprisingly, we've kept our promise to never buy a
BMW. But guess who's sold us three Mercedes vehicles and two others to our
friends?
Paying
it Forward is Contagious
After
receiving my own unexpected kindness and inspired by Kasanoff's kindness
first policy, yesterday I happily filled out an evaluation for my
daughter's fantastic softball coaches, giving them the highest marks possible
and taking the time to add a personalizing recommendation for each of them. And
I've already started to think about what kind things I can do for others in the
days to come.
I have
a feeling unexpected kindness will become a regular thing...and hopefully,
contagious.